Put down that bullhorn!

I heard a fascinating metaphor that related to marketing and customer relations the other day.
In all its simplicity: "You would not take a bullhorn for speeddating, right?"
Meaning: that you should not start a relationship with a customer flooding her with loud one-liner messages about buying all sorts of stuff. You must carefully show the potential customers what you are able to do for them - and then let them decide that it would be a good idea to start a customer relationship.
And then I related it to my idea that all people basically are parts of customer relationships with one another - it may very well happen that there is no money involved, but we basically form relationships with people because we find that we are able to enrich each other's life.
So, in the same way, it's a bad idea if we bullhorn market ourselves to other people and begin to exploit the way in which they can enrich our own lives. No - we must start out showing what we bring to the common table; only if we can provide something useful to other people, we can expect to be part of a meaningful relationship.
(Translated from Lad så den megafon ligge!)